MGMT 284 — Import/Export Logistics Management
This course covers the conceptual framework for the conduct of international trade, and focuses on importing/exporting as a basic foreign market entry strategy. It provides the student the tools for assessing and analyzing the import/export potential of products and services as well as the screening and selection of foreign target markets. It presents the interplay of dynamic forces influencing the global business environment: economic and socio-cultural, physical and environmental, political and legal, competitive and distributive, and how they impact on formulating export marketing strategies. It comprehensively covers the import/export marketing mix and provides working knowledge of the procedures, documentation, as well as the conduct of business according to generally accepted International trade and banking practices.