Marketing
This program examines aspects of strategic planning and tactical decisions appropriate to the management of marketing activities in an organization. Areas covered include product planning and development, distribution, pricing, promotional activities (including advertising), personal selling, consumer behavior, and service aspects of marketing. A focus can be created in such areas as sales/sales management, market research, advertising, distribution, retail management or international marketing by selecting elective courses pertaining to one of these concentrations. Included are the major elements of marketing in both domestic and international situations.
Courses
- ACCT291 — Accounting I
- ACCT292 — Accounting II
- BLAW235 — The Legal, Ethical, and Global Environment of Business
- CMST192 — Introduction to Communication Studies
- ECON205 — Principles of Macroeconomics
- ECON206 — Principles of Microeconomics
- ENGL191 — College Composition and Rhetoric
- HBS111 — Orientation to the Herberger Business School
- IS170 — Analytics for Business Intelligence I
- IS270 — Analytics for Business Intelligence II
- MATH070 — Basic Mathematics Concepts
- MATH072 — Intermediate Algebra
- MATH106 — Finite Mathematics
- MATH112 — College Algebra
- MGMT201 — Introduction to Professional Management
- MGMT497 — Strategic Management
- MKTG220 — Introduction to Marketing
- MKTG344 — Field Experience
- MKTG444 — Internship: Undergraduate
- STAT242 — Statistical Methods I for Business