MCOM2013 — Principles of Advertising
MCOM 2013 - Principles of Advertising Add to Catalog Favorites MCOM 2013 - Principles of Advertising Elements and purposes of advertising; study of historical, legal, ethical, psychological, economic, global, societal and artistic aspects. Focus on advertising structure, comprehensive campaign reports, marketing and promotional mixes, budget, and media planning, practice in advertising copywriting and design and sales. Semester all
Prerequisites: MCOM1113