BA A680 — Marketing Media Analytics 3 Credits
Provides strategic knowledge and insights into the field of marketing media analytics. Assess, interpret and apply marketing media analytics to understand how a business tracks the data specific to their use of social media, how and when to share information, what types of content drives the consumer, and the impact of marketing on the business. Special Note: Not available for credit to students who have completed BA A480 . Registration Restrictions: Graduate standing May Be Stacked With: BA A480