ECON A456 — Behavioral Economics 3 Credits
Expands on traditional microeconomics by attending to the psychological realism of assumptions and the process of choice. Examines the robustness of heuristics and biases that lead to bounds on human rationality and explores how they can affect well-being for good and for ill. Covers topics that include self-control, social norms and preferences, and risk and uncertainty. Explores applications relating to consumer and firm behavior, finance and investing, and public policy.