Marketing B.S.
The importance of marketing for organizations today cannot be underestimated. The best product in the world can fail if it is not marketed appropriately. Marketing is a very broad degree program covering such diverse topics as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing. Organizations need individuals who can identify consumer needs and configure appropriate solutions, and a marketing degree provides graduates with these skills. A degree in marketing prepares graduates for a variety of careers in marketing,