Marketing B.S.
Marketing is a very broad degree program covering such diverse topics as personal selling, integrated marketing communication, advertising, sales promotion, the psychology of consumer behavior, marketing research, retail marketing, marketing ethics, logistics, internet marketing, and strategic marketing.
Courses
- CA1020 — Spreadsheet Applications
- COMM1101 — Public Speaking
- COMP1011 — Composition I
- COMP1013 — Composition II
- ECON2101 — Microeconomics
- ECON2102 — Macroeconomics
- MATH1031 — College Algebra
- MATH1150 — Introduction to Statistics
- PSY1001 — General Psychology
- ACCT2101 — Principles of Accounting I
- ACCT2102 — Principles of Accounting II
- COMM3008 — Business Writing
- FIN3100 — Managerial Finance
- GBUS1005 — Orientation to Online Learning
- UMC1200 — Intro to University Life
- GBUS3100 — Career & Professional Develpmt
- GBUS3107 — Legal Environment in Business
- GBUS3500 — Business Ethics
- IBUS3360 — International Marketing
- ITM3020 — Intro to Mgmt Info Systems
- MGMT3200 — Principles of Management
- MKTG2200 — Personal Selling
- MKTG3230 — Digital Marketing
- MKTG3250 — Integrated Mktg Communication
- MKTG3300 — Principles of Marketing
- MKTG3310 — Consumer Behavior
- MKTG3400 — Marketing Research
- MKTG3700 — Branding & Design
- MKTG4800 — Marketing Strategies
- MKTG3900 — Internship
- CA1040 — Web Site Development
- COMM4000 — News and Social Media Comm
- GBUS3300 — Business Analytics
- MGMT3600 — Change Create Innovation Mgmt
- MKTG4100 — Retail Management
- SRM3006 — Sport Mktg and Communication
- MGMT3900 — Internship