CIA3760 — Consumer Insights & Analytics
Course provides students the theoretical framework of analytical process and thinking. This course also equips students with the key concepts and methods of marketing research and allow student to understand how to apply those tools to solve real-life business and consumer-centric problems. The course introduces students to data gathering approaches, performing data cleaning and quality checks, creating analytical metrics from the data, identifying anomalies and outliers in the data, mine insights from metrics and finally synthesize insights into a coherent story for business action. Students will apply the course learning using Excel, Tableau and SAS. pre-req: CIA major OR non-LSBE student with a declared CIA minor