CIA5761 — Consumer Analytic Techniques
Course develops core quantitative skills necessary to convert large amounts of consumer data into actionable information for businesses. The course builds knowledge and understanding of the essential business and consumer metrics as well as the statistical techniques necessary for students to be able to competently summarize data, appropriately classify data and use data to make predictions. Marketing research is a constantly evolving field, In this course, we explore some of the current development and new application areas of marketing research. Emphasis is placed on the application of skills and techniques to data sets and using the analysis to answer business questions and formulate consumer focused recommendations. Students enrolled in the 5761 version of the course will have to fulfill an extra assignment/project to earn graduate credit. pre-req: MBA student OR (4+1 student AND CIA 3760)