MKTG5753 — Marketing for a Better World
Marketing for a Better World explores how marketers can contribute to a healthy, sustainable, equitable, and ethical society. Using the framework of the Unit Nations 17 Sustainable Development Goals, this class explores how marketers need to be aware of the impact of their actions and teaches how to embed such issues into marketing decision that create societal change. As citizens, consumers, and businesses move toward practices and behaviors that drive sustainable and societal impact, this class will teach students how to use marketing tools to design and create social campaigns to better the world. pre-req: MBA student