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WRIT2400 — Language of Advertising

3 credits · 3 hours

Our linguistic landscape has never been more saturated with advertising, branding, messaging, and media. This course will explore the links between the markets and masses through a variety of linguistic aspects. Students will scrutinize film, journalism, podcasts, comics, and interactive experiences for language play, genderspeak, teenspeak, emerging changes in use, and representation of time and perspective.

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