Consumer Insights and Analytics Minor
LSBE's Consumer Insights and Analytics (CIA) minor will develop students' expertise in handling and analyzing consumer data in order to generate insights that facilitates a business and consumer centric decisions. CIA will train students in the tools and techniques of consumer data analysis and will provide students exposure to a variety of data used in consumer centric decision-making scenarios transactional, digital, survey (quantitative and qualitative) unstructured, and publicly available data. CIA will combine core business knowledge with analytics skills so that graduates can help companies make sense of the vast amounts of consumer data to which they have access to. The minor is open