MGMT4507 — Social Influence & Persuasion
Same as Psy 4503. Influence agents use social influence tactics and persuasive messages in order to change behaviors and attitudes. This course will examine how theories, concepts, and research from social psychology and related behavioral sciences explain the effectiveness of these social influence tactics and persuasive messages. Some of the topics included in this course are attitudes, attitude change, compliance techniques, source credibility, persuasive messages, and emotional appeals. prereq: 3503 or 3701 or Psy 3501 or Psy 3503 , Stat 1601 or Stat 2601, sr status, instr consent