SSA3106 — Sport and Event Marketing
This course provides students with an introduction to the marketing of sport services, sport teams, and sport programs. It begins by examining basic marketing strategies as applied in the sport industry and distinguishes the unique characteristics of sport marketing. Also, it examines key consumption behaviors in sport and their implications for sport marketing practice. The course then further develops that knowledge by examining specialized sport marketing practices, including elements of the marketing mix for sport, sponsorship, and licensing / merchandising. Concepts learned through this course will be applied in a simulated or actual client-sponsored project (CSP). [Note: no credit for students who have received cr for SSA 3102] prereq: 2302