BUS210 — Marketing and the Global Environment
BUS 210 - Marketing and the Global Environment BUS 210 - Marketing and the Global Environment This course examines the historical foundation of cultural, political, and economic diversity and its effect on marketing. Topics include forces related to the emergence of the global marketplace, trade liberalization, advances in communications, the role of mass media in introducing the ideas and the lifestyles of other cultures, and transport technology. Prerequisite(s): ENG 097 , BUS 101 , and BUS 208 3
Prerequisites: ENG097, BUS101, BUS208