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BRE 127 — Real Estate Office Administration

3 credits · 3 hours

This intermediate course offers a practical approach to real estate office management and explores factors for the successful operation of a real estate brokerage, including recruiting and hiring with equity, diversity, and fair employment. Designed for aspiring real estate brokerage owners, managers, and entrepreneurs. Topics include: leadership and management skills; communication; analyzing the business environment and market; business plan; structuring the organization, business systems, and finances; business policies and procedures; marketing and advertising; recruiting and staffing; professional development; coaching performance; critiquing operations; and managing risk. Course is an elective for both the California Department of Real Estate Salesperson license and the Real Estate Broker's license.

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