CampusAnswers

MKT101 — Marketing

3 credits · 3 hours

3 Credits A survey course in the field of marketing; economic, psychological, and sociological influences on buyer behavior; product development, product line decisions, policies and strategies; determining distribution channels; promotional activities; and marketing research. Prerequisites: ENG 101-Ready: Successful completion of ENG 92 - Writing for College 2 or ENG 101 - Writing and Research or ESL 122 - Introduction to Academic Writing 2 or Course Placement

Prerequisites: ENG101, ENG92, ESL122

Part of

Source ↗

← back to westchester catalog