MKT202 — Digital Marketing
3 Credits An introductory course in online and social media marketing. Students apply popular web-based data analysis and promotion, and online marketing strategies for customer acquisition and retention. Includes business models used for internet marketing and techniques for online market research and social media marketing strategies based on the marketing mix. Notes: Only online. This course was formerly titled Internet Marketing . Prerequisites: None
Part of
- Marketing A.S.
- Business Technologies A.A.S.
- Interactive Technologies A.A.S.
- Interactive Technologies A.A.S. - Computer Animation and Game Design Concentration
- Interactive Technologies A.A.S. - Digital Marketing Concentration
- Interactive Technologies A.A.S. - Web Design and Development (UX/UI) Concentration