MKTG332 — Market Analysis
MKTG 332 - Market Analysis MKTG 332 - Market Analysis (3 credits) This course defines relevant markets, analyzes primary and selective demand for the market, segments the market, and identifies potential target markets. This course focuses on market-oriented decision-making through the analysis of consumers, competitors, and company processes. Marketing information literacy is emphasized through the utilization of numerous information sources and computer software applications. A formal situation (SWOT) analysis is researched, written, and presented. Grade only. all and spring semesters. Course Registration
Prerequisites: MKTG300