MKTG345 — Sales Management
MKTG 345 - Sales Management MKTG 345 - Sales Management (3 credits) An introduction to the concept of sales force management and managing the overall customer relationship. Structuring, leading and managing the sales force, as well as developing long-term relationships with profitable customers through key account selling and technology-driven processes are central themes. Grade only. all and spring semesters. Course Registration
Prerequisites: MKTG265, MKTG300