MKTG353 — Marketing and the Common Good
MKTG 353 - Marketing and the Common Good MKTG 353 - Marketing and the Common Good (3 credits) This course investigates the strategic function of marketing through the lens of values associated with serving the common good: contemplation, service, integrity, stewardship, and hospitality. An application of the triple bottom line (people, profit, and plant) will be incorporated to address marketing related issues. Grade only. alternate semesters. Note: Course is available to non-College of Business majors with instructor permission. Course Registration