MKTG363 — Integrated Marketing Communications
MKTG 363 - Integrated Marketing Communications MKTG 363 - Integrated Marketing Communications (3 credits) This course provides students with an in-depth understanding of each tool in the promotional mix (advertising, direct marketing, interactive/internet marketing, sales promotion, publicity/public relations, and personal selling) from the perspective of the marketing manager. Students learn how to apply each tool in implementing the organization’s marketing strategies and accomplishing its marketing
Prerequisites: MKTG300