MKTG429 — Small Business Consulting
MKTG 429 - Small Business Consulting MKTG 429 - Small Business Consulting (3 credits) This course is designed to provide students with an opportunity to integrate and apply their knowledge, skills, and abilities in a real world situation. A wide variety of projects may be considered; however, all projects must be integrative and comprehensive. Projects typically consist of working with a business on a special project or assisting the business in an area in which they are trying to improve. Alternative projects have included developing a business plan for a new business, conducting marketing research, completing a special project outside the normal responsibilities for a company where you currently work, analyzing an industry, conducting original research to extend general business knowledge, etc. Credits fulfill marketing major practicum requirement. Grade only. pring semester. Course Registration
Prerequisites: MKTG332, MKTG334, MKTG344, MKTG420