MKT230 — Principles of Marketing

3 credits · 3 hours

3 Credit(s) This course emphasizes the operational and strategic planning aspects of marketing. Customer-driven, value-added strategies, product life cycles, product positioning, logistics, personal selling, and the Marketing Mix (product, price, place, and promotional) are examined. Concepts are applied in a required project. Pre/

Prerequisites: ENG097

Part of

• Business Administration, Business Studies, A.A.S.
• Small Business Management, Business Career Studies, C.A.S.

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