BUS 250 — Principles of Sales
/3 contact hours Introduces the student to the basics of personal selling and serves as a preparation for a successful sales career. The course explores social and ethical issues as well as psychology, communication, and persuasion. The dynamics of prospecting for new customers and closing the sale are considered. Special emphasis is placed on actual sales presentation through role–playing. Students also study the role of advertising in selling a product or service. Prerequisite(s): BUS 110 Core fulfilled: None