BADM 201 — Principles of Marketing
Credits: 3 Typically Offered: FALLSPR An introductory course designed to cover basic marketing concepts. Discussion focuses on market segmentation, consumer behavior and marketing mix strategy of products or services.
Part of
- Finance
- Integrated Marketing and Communication
- Organizational Management and Leadership
- Sports and Digital Broadcasting
- Entrepreneurship
- Financial Technologies
- Insurance
- Management
- Small Business Entrepreneurship
- Strategic Communication
- Liberal Arts - Business Administration Pathway
- Liberal Arts - Management Pathway