Integrated Marketing and Communication
Bachelor of Applied Science Checklist Review the Program Admission requirements. View the General Education Matrix for a complete list of qualifying courses. Fulfill the College Degree Requirements in conjunction with this degree plan. Consult an Academic Advisor to ensure all academic requirements are met. Summary Course List Code Title Credits Foundation 33 Major 51 General Education 36 Digital Literacy
Courses
- ART 110 — Introduction to the Visual Arts
- ART 182 — Graphic Design I
- BADM 201 — Principles of Marketing
- BADM 210 — Advertising I
- BADM 236 — International Business
- BADM 240 — Sales
- BADM 274 — Project Management
- BADM 281 — Organizational Behavior
- BADM 310 — Digital Marketing
- BADM 367 — Consumer Behavior
- BADM 370 — Advertising and Promotions
- BADM 415 — Strategic Marketing Research
- BADM 425 — Brand Management
- COMM 110 — Fundamentals of Public Speaking
- COMM 112 — Understanding Media and Social Change
- COMM 200 — Introduction to Media Writing
- COMM 206 — Digital Communication Fundamentals
- COMM 212 — Interpersonal Communication
- COMM 213 — Publications
- COMM 218 — Public Relations Principles
- COMM 224 — Social Media Foundations
- COMM 301 — Introduction to Integrated Marketing Communication
- COMM 316 — Intercultural Communication
- COMM 327 — Industry Communication
- COMM 377 — Emerging Media and Technologies
- COMM 414 — Social Media Management
- COMM 425 — Crisis Communication
- ENGL 110 — College Composition I
- ENGL 120 — College Composition II
- ENGL 125 — Introduction to Professional Writing
- ENGL 410 — Writing for the Professions
- LEAD 317 — Relationship Building
- MATH 210 — Elementary Statistics
- MGMT 381 — Project Management Fundamentals
- PHIL 210 — Ethics
- PHIL 441 — Ethics in Artificial Intelligence (AI)
- SOC 110 — Introduction to Sociology
- SOC 235 — Cultural Diversity