BADM 210 — Advertising I
Credits: 3 Typically Offered: FALLSPR This course covers advertising from a marketing perspective. The focus is on planning and strategy development of an advertising program. Topics covered are campaign planning and development, marketing mix relationships, media options and buying and creative strategy.
Part of
- Integrated Marketing and Communication
- Organizational Management and Leadership
- Sports and Digital Broadcasting
- Entrepreneurship
- Graphic Design and Communications
- Management
- Strategic Communication
- Liberal Arts - Accounting Pathway
- Liberal Arts - Business Administration Pathway
- Liberal Arts - Management Pathway