COMM 218 — Public Relations Principles

Credits: 3 Typically Offered: FALLSPR An introduction to the theory and practice of public relations, emphasizing management functions, writing skills, communication processes, tools, and professional ethics. Particular emphasis will be given to the ways of gaining public support for an activity, cause, movement, or institution and public relations copywriting.

Part of

• Integrated Marketing and Communication
• Sports and Digital Broadcasting
• University Studies
• Applied Communication
• Arts Entrepreneurship and Management
• Mass Communication
• Print and Digital Publications
• Strategic Communication
• Liberal Arts - Communication Arts Pathway
• Liberal Arts - Mass Communication Pathway

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