COMM 224 — Social Media Foundations

Credits: 3 Typically Offered: SPRING An exploration of managing social media and analytical tools. This course explores the tools and strategical use of social media in promoting the goals and mission of both for-profit and non-profit organizations, covering advertising, marketing, public relations, and promotional strategies within the media scope of social media.

Part of

• Integrated Marketing and Communication
• Sports and Digital Broadcasting
• Mass Communication
• Print and Digital Publications
• Strategic Communication
• Liberal Arts - Communication Arts Pathway
• Liberal Arts - Mass Communication Pathway

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