COMM 414 — Social Media Management

Credits: 3 Typically Offered: FALL An exploration of managing social media and analytical tools. This course explores the tools and strategical use of social media in promoting the goals and mission of both for profit and non profit organizations, covering advertising, marketing, public relations, and promotional strategies within the media scope of social media.

Part of

• Integrated Marketing and Communication
• Sports and Digital Broadcasting
• University Studies

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