MARK110 — Introduction to Marketing
MARK 110 - Introduction to Marketing MARK 110 - Introduction to Marketing Total Hours: 60 Students will explore Canadian and international marketing structures and techniques. Students will define and segment target markets, use planning and forecasting techniques, analyze the costs and benefits of the marketing mix, prepare and interpret introductory market research data, explore consumer behaviour and consumerism, and be introduced to industrial markets. Pre or Co-requisites One of: C in English 12 C in English 12 Camosun Alternative Equivalencies SPEX 160
Part of
- Business Administration
- Business Administration - Accounting
- Business Administration - Finance
- Business Administration - General Management
- Business Administration - HR Management & Leadership
- Business Administration - Marketing
- Business Administration - Socially Responsible Management
- Hospitality Management
- Hospitality Management,
- Sport Management