BA 223 — Marketing Principles I (4 Credits)
Develops skills in understanding and developing strategies in the marketing environment. Covers principles and techniques of market research, consumer behavior, product development, pricing, distribution and promotion. Establishes basis for creating a marketing plan.
Part of
- Automotive Management - Associate of Applied Science (AAS)
- Aviation-Technology and Management (OIT Transfer) Emphasis - Associate of Science (AS)
- Accounting - Associate of Applied Science Option (AASO)
- Business Administration - Associate of Applied Science (AAS)
- Entrepreneurship - One-Year Certificate of Completion (CC1)
- Office Professional - One-Year Certificate of Completion (CC1)
- Small Business and Entrepreneurship - Associate of Applied Science Option (AASO)
- Hospitality Management - Associate of Applied Science (AAS)