BA 261 — Consumer Behavior (4 Credits)
This course explores the determinants of consumer buying behavior and the process consumers use to make buying decisions. Study includes psychological and sociological principles and their impact on purchasing behaviors. Understanding of these behaviors and the purchase process are used to help design marketing strategies.
Part of
- Accounting - Associate of Applied Science Option (AASO)
- Business Administration - Associate of Applied Science (AAS)
- Small Business and Entrepreneurship - Associate of Applied Science Option (AASO)
- Hospitality Management - Associate of Applied Science (AAS)
- Manufacturing Machining Technician - Associate of Applied Science (AAS)
- Welding - Associate of Applied Science (AAS)