Marketing
The Marketing concentration focuses on markets, strategic planning, customer satisfaction, products, pricing, promotion and channels of distribution. The Marketing concentration prepares students for entry-level positions in marketing, sales, and/or advertising. The Associate in Science in Marketing is designed for the student seeking a career in marketing upon completion of the Associate Degree. This degree/concentration may also be appropriate for students planning to transfer to a four-year institution other than a California State University. Students intending to transfer should consult with a counselor to make sure that their education plan is consistent with this objective.
Courses
- ACCTG 1A — Financial Accounting
- ACCTGFS 465 — Financial Accounting for the Non-Accounting Major
- BUS 10 — Introduction to Business
- BUS 60 — Business Ethics
- BUS 88 — Business Communication
- BUSL 28A — Business Law I
- BUSMKT 13 — Professional Selling
- BUSMKT 40 — Marketing Principles
- BUSMKT 410 — Marketing Using Social Media
- BUSMKT 55 — Advertising
- BUSMKT 405 — International Marketing
- BUSMKT 420 — Customer Service
- BUSL 435 — The Law of Marketing and Business Competition