HRM 145 — Sales and Marketing in Hospitality
This course introduces the principles, theories, and concepts of successful hospitality marketing and sales. The topics of brand analysis, customer relationship management, marketing mix, revenue management, and all phases of the selling process will be covered. The organization of the typical sales and marketing teams, their sales strategies, use of social media platforms, and ecommerce will be discussed. Students will learn how to develop a marketing plan, implementing key elements of market segmentation, targeting, and branding.