BMGT 138 — Advertising

Psychological approach to non-personal consumer persuasion; applied techniques in media selection, layout mechanics, production methods, and campaign structures. Restricted to: Community Colleges only. May be repeated up to 3 credits.

Part of

• Advertising Representative - Certificate of Achievement
• Business Management - Associate of Applied Science
• Business Management (Retail Marketing & Sales) - Associate of Applied Science
• General Business Management - Certificate of Completion
• BMGT-BUSINESS MANAGEMENT (BMGT)

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