MKTG 2110 — Principles of Marketing
Survey of modern marketing concepts and practices focusing on the marketing mix: product, pricing, promotion, and distribution strategies. Topics include: the marketing environment, consumer behavior, marketing research, target marketing, and the ethical and social responsibilities of marketers. May be repeated up to 6 credits.
Part of
- General Management - Certificate of Completion
- Advertising Representative - Certificate of Achievement
- Business Fundamentals - Certificate of Completion
- Business Management - Associate of Applied Science
- Business Management (Finance & Banking Services) - Associate of Applied Science
- Business Management (General Management) - Associate of Applied Science
- Business Management (Retail Marketing & Sales) - Associate of Applied Science
- Prebusiness - Associate in Prebusiness
- Common Course Numbering Crosswalk
- MKTG-MARKETING (MKTG)