MKTG 10 — Principles of Marketing
Utilizing both traditional and contemporary approaches, this course explores marketing's role in creating profitable exchanges including the examination, analysis, reasoning, advocacy, and critique of planning, product development, pricing, distribution, and promotion. Also researches and evaluates how consumer behavior, market research, retailing, and current technologies are used to achieve organizational goals. (A, CSU)
Part of
- Advertising – Major #2113
- Business Administration, Management - Major #2181
- Business Administration, Management – Major #2181
- Entrepreneurship - Major #2043
- Food Service Management – Major #5691
- Marketing – Major #2110
- Marketing, Fashion Merchandising – Major #2152
- Marketing, Retail Management - Major #2055
- Personal Sales – Major #2114
- Retailing – Major #2116