BMKT 342R — Marketing Research: 3 Credits (3 Lec)

(F, Sp) The application of scientific research methods to marketing problems. The emphasis is on survey design and data analysis for market segmentation studies. Online registration reserved for business majors & other majors for whom this course is a degree requirement. Other interested students email [email protected] to request registration

Prerequisites: BMGT 240IS, BMKT 325

Part of

• Minor in Entrepreneurship & Small Business Management (Non-Teaching)

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