BMKT 406 — Advertising Campaign Development: 4 Credits (3 Lec, 1 Lab)
Graphic design students GDSN 223 and GDSN 224 with consent of instructor. Students enter the National Student Advertising Competition. The interdisciplinary team of business and graphic design students answers a brief from a national corporation to develop a complete advertising campaign that includes primary research, marketing strategy, media selection, creative development and producing video/digital/print executions Repeatable up to 8 credits.
Prerequisites: GDSN 223, GDSN 224