BMKT 441 — International Marketing: 3 Credits (3 Lec)
(Sp) International economic, financial, cultural, political, and legal environment; marketing research, market segmentation and positioning issues analyzed primarily from a global perspective. Global strategies and organizational designs described and analyzed as related to foreign market entry, sourcing, product development, pricing, promotion, logistics and distribution, and export-import management. Online registration reserved for business majors & other majors for whom this course is a degree requirement. Other interested students email [email protected] to request registration
Prerequisites: BMKT 325