BMKT 447 — Marketing Mix and Design: 3 Credits (3 Lec)
(F, Sp) Students learn the basics of design and graphics standards in support of the marketing mix, with an emphasis on promotional aspects of the mix, such as logos, advertising, websites, and other key promotions while gaining fundamental technical and aesthetic skills. Design programs such as Photoshop, Illustrator, and InDesign will be introduced and applied to marketing strategies as students consider how to communicate visually to key audiences. Online registration reserved for business majors & other majors for whom this course is a degree requirement. Other interested students email [email protected] to request registration
Prerequisites: BMKT 325