BA 203 — Principles of Marketing
Students are introduced to fundamental marketing concepts and techniques related to product, pricing, distribution and promotional strategy. Students explore trends in the marketplace and identify opportunities for creating value for customers through marketing strategy.
Part of
- Business Administration Lower-Level Certificate
- CPA Exam Qualification Lower-Level Certificate
- Journalism/New Media and Advertising, Digital Media Certificate
- Marketing, Business Management Certificate
- Supply Chain Management Certificate
- Business Management (AAS)
- Early Childhood Education (AAS)
- Journalism/New Media and Advertising, Area of Concentration in Digital Media (AAS)
- Public History, Area of Concentration in Arts & Sciences (AA)
- Supply Chain Management (AAS)