BMGT 204 — Building Your Personal Brand in the Age of Social Media
Building strong personal branding with today's technology will have a lifelong impact on one's life and career. In this course, students will understand the foundation of personal branding and will use social networking tools to build and to grow their personal brand. Students will build a personal brand to help them expand their personal network, to attract job opportunities, to advance their career, or grow their business. Students will analyze and choose current best social media tools for their personal goals and will learn how to build and promote their personal brand. Students will discover how to measure the success of their social media branding.