BMGT 208 — Fundamentals of Selling
Whether selling their products or services to a customer or prospect or selling their company and its potential to a possible investor, entrepreneurs must understand the sales management process and know how to sell effectively. In this course, students learn how to build effective relationships, assess client/customer needs, use selling skills in different contexts, tell powerful stories, manage entrepreneurial sales processes, and use key tools required for success in selling. Students will gain confidence in sales and conducting sales conversations. This course will focus on a consultative selling model that can be applied to any selling situation, but the focus will be on entrepreneurial situations.