CMM2510 — Intro to Public Relations
Students will learn the definition of, theory behind, and application of public relations (PR) and will be introduced to the role public relations plays in integrated marketing campaigns. The course will include a study of the strategic PR process; research, action and planning, communication and evaluation. Students will gain practical experience in writing news releases, market research, crisis management, and creative design. Prerequisite: ENG 1510. J fall: C fall.