BUS 120 — PRINCIPLES OF MARKETING

3 credits · 3 hours

This course discusses the policies and problems concerned with flow of goods and services to the consumer, including the study of pricing, advertising, consumer behavior, and the distribution of products. 3 credits

Part of

• Business • Entrepreneurship Option
• Business • Entrepreneurship Option • January Start
• Business • Human Resources Option
• Business • Human Resources Option • January Start
• Business • Human Resources • E-Degree
• Business • Marketing/Management Option
• Business • Marketing/Management Option • January Start
• Business • Marketing/Management • E-Degree
• First Fall Semester (August – December)
• Welding Technology • Marketing/Management Option

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