FAS205 — Fashion Visual Merchandising
An integrated and customer-centered approach to merchandising. Covers strategic planning, product objectives and categories, industry zones, and product life cycles. Topics include pricing, positioning, placement, market research, environments, demographics, geographics, and psychographics. Emphasizes fashion forecasting with the buying-selling cycle for retail buyers. 3 lecture hours
Prerequisites: BUS101, ENG101, MKT101, MKT230