BUS 132 — : Marketing

This course introduces students to the principles of marketing. Topics include segmenting, targeting, market research, buyer behavior, distribution, retailing, promotional mix elements, and digital media issues. Students gain an understanding of the marketing mix (product, distribution, promotion, and price) for a defined target market.

Part of

• Business Fundamentals
• Business Quick Startup
• Entrepreneurship
• Entrepreneurship Fundamentals
• Hospitality Management
• Internet and E-Commerce
• Marketing
• Meeting, Convention and Event Management
• Music Technology
• Restaurant Management
• Retail Management
• Social Media for Business

Source ↗

← back to miracosta catalog